Shaking things up
Yazoo came to us with a problem, after 15 years of trading sales of the flavoured milk drink were flagging and they were being ignored. To put it back on the map we identified the missing ingredient was ‘fun’, it’s amazing how it effects your taste buds!
A campaign was developed that simply made drinking healthily fun. We brought this to the attention of families through TV, press, online games, music downloads, tasting sessions and posters. The results? Well, Ireland sold out of Yazoo and UK sales rose over 23%, which was fun for everyone.