Causing a stir
The Spoon Council is the governing body dedicated to the guardianship of all things Spoon, it is also fictitious. We conceived them to showcase the power of positioning and communications, choosing to market the first thing that came to hand, the humble spoon, and treating it as the most fascinating object on the planet. Nearly every creative discipline was covered, from viral and digital to film making. We convinced a lot of people that The Spoon Council was real, the Uri Geller viral has over 438,000 hits and the campaign was rewarded with national creative awards.