You still doing it?
Bespoke research quickly identified a fundamental issue for this great British brand, despite being one of the top 10 online travel agents the predominant consumer feedback was ‘Are they still going?”!
After examining and testing a number of creative routes we set out to change the nations perceptions and get them back in love with Teletext, with an integrated TV, Digital, Experiential and social campaign.
Tom Sainsbury, Marketing Director, said “The business has a deep heritage and nostalgia with Generation Teletext’s psyche and we wanted our campaign to build on this. We recognise the brand’s cheeky perception and we wanted to bring that to the surface. It’s something consumers feel when they think of us. Working with TDG on all of the aspects and the campaign has been great and they supported us beyond creative”.