Rising above it all
In flying, as in marketing, you need to plot your course and know where you are heading. With the skies getting crowded Hunt & Palmer needed to be clear about what made them distinctive in the world of private charter. After getting to know the product, crews and customers we created the brand identity and the positioning “Above All”, using it to provide a direction for their own staff and a new campaign for the international market. The new branding established Hunt & Palmer as the highest standard for private charter, from Manchester to Moscow.