Our Work /

Hunt & Palmer are an international, highly respected private air charter company who’s brand had become less visible due to the significant amount of competition that had entered the marketplace over recent years.

Our brief was to re-position Hunt & Palmer in the marketplace as a leading air charter provider with extensive experience and a long-standing history in the business.

TDG reviewed the overall air charter market and carried out a series of brand workshops with the directors and key employees within the company in order to get to the heart of what made Hunt & Palmer truly different to its main rivals.

It became clear that Hunt & Palmer were quite different to most air charter providers. There was an integrity within the business that underpinned everything they did which was not being harnessed or effectively communicated and as such H&P had become perceived as just another air charter organisation competing more often than not on price.

The result was a new “big idea” for the Hunt & Palmer brand which would become the mantra for the organisation and form the basis for the new, refreshed corporate identity and styling for the new communications.

The result was a new “big idea” for the Hunt & Palmer brand which would become the mantra for the organisation and form the basis for the new, refreshed corporate identity and styling for the new communications.

“Above All”, became the central organising idea for the brand and proposition. It became the visual expression of the Hunt & Palmer service, creating a perception of quality, certainty and integrity across everything they do.

To launch the new brand, a range of new collateral was produced along with a new corporate website and a movie which encapsulates “Above All” and exemplifies the extraordinary lengths Hunt & Palmer go to as standard.

2012 will see the ongoing roll-out of ‘Above All” across a range channels including online behavioural advertising, PR and events and social media.