Because … we’re human
How do you let the world know there is a new brand, BUPA Global, providing world class health cover to everyone, wherever in the world they live or work.
The service is second to none so the challenge was how to emotionally engage with a global, high-end, expat audience for what is a complicated and low interest product. The answer is to focus on the human factor, what makes all of us tick, the emotional connections which make life worth living and the things that matter… Because…
Shane Larkin, BUPA Global’s Head of Propositions, Brand and Planning, said “TDG introduced a depth of thinking to the campaign to help us create a powerful human connection to our global audience. The campaign was a great success and gave us a toolkit to work with other international markets and distribution channels