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Saturday 30 January 2010
TDG Integrated strengthens its PR offering
Marketing communications agency, TDG Integrated, has appointed a new senior executive,
Dee Byrne, to the PR element of its integrated communications team. Dee has been appointed
as PR Account Director with responsibilities for PR strategy and campaigns across all media.
Byrne has worked both client-side and in PR consultancies and, over 18 years in the industry,
has gained experience across various sectors including travel and leisure, FMCG, health, beauty
and business services with major blue-chip clients. Byrne's role will include developing the
company's PR offering across traditional, online and social media.
Andrew Golding, Managing Director, TDG Integrated commented:
"TDG has always offered a strategic marketing mix to clients and PR has formed part of the offering where
we have called in outside expertise for support. By investing in setting up a PR division within the agency,
alongside the strategic marketing and digital services, we are not only offering convenience but also the
ability to run smooth integrated campaigns on behalf of our clients.
"In addition we will offer PR as a stand-alone service and so TDG now becomes a full service agency
with the flexibility to fulfill part or all of a clients marketing needs.
"We see that as well as the traditional PR disciplines, the future revolves around the credible
connection with our clients' customers in an online environment."
TDG Integrated was established in 1989 and has recently rebranded launching its specialist financial
services division, TDG Financial at that time. TDG's current and past clients have included Toshiba,
Expatriate Healthcare, Imagesound, Hunt and Palmer, Hyster Europe, Bayer Schering Pharma and Canada Maritime.