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Thursday 1 May 2008
UNIPART launch new product through TDG
Unipart, the country's leading supplier of aftermarket car parts has recently
launched Neo-Trac – a sophisticated vehicle Security and Safety monitoring device
through TDG Integrated.
Launched as the smallest product of its kind on the market, Neo-Trac monitors your
safety as you drive and provides the most sophisticated stolen vehicle tracking solution
available today.
TDG were appointed back in September 2007 and were tasked to create a
brand identity and creative campaign that would reach consumers across a wide range of
communication channels.
The finished campaign launched with full page press ads in
leading glossy automotive publications, the motor sections of national Sunday supplements
as well as an e-commerce website and online advertising in the form of expandable linked
banners on auto specific websites.
In addition, the campaign was backed by TDG generated PR and is currently being tracked
to record effectiveness.
Maxine Smith, Account Director on Neo-Trac comments, "We are
very happy with the work and how the launch is rolling out. Especially when news came through
that the first Neo-Trac unit was sold within two hours of the website going live."