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Tuesday 1 January 2008
TDG re-appointed by Expacare
Expacare, the international private healthcare provider, backed by Jardine Lloyd Thompson Group plc has confirmed the re-appointment of TDG Integrated for a second year.
The win builds on a successful strategy of integrated communications that TDG implemented during 2007.
Expacare initially appointed TDG back in 2006 on the evidence of a successful re-positioning strategy and marketing for another leading provider in this specialist field.
Expacare Managing Director, Beverly Cook says "TDG have demonstrated their strategic marketing capabilities and have supported our development well over the past year". She goes on to say that "the continued growth and development of Expacare requires an intelligent approach to marketing and TDG offer exactly that. They are a valuable strategic partner for us moving forward, with proven experience in our sector".
Andrew Golding, TDG's Director says "our re-appointment is a real confidence boost for the agency and our approach of assisting our clients to develop. We really believe in engaging with our clients and ensuring that our activities deliver results that justify our involvement".
TDG have been busy of late having had more recent client wins, further supporting their Brand Engagement theory and its application is delivering results for clients as well as the agency.