The UK’s leading fire and security certification body, NSI (National Security Inspectorate) has chosen its marketing partner to help extend its reach and opportunity.  TDG Integrated has been selected to help define a clear strategy for development and expansion and grow the organisations reputation as well as build greater connections to domestic and business customers.

For over 40 years following various mergers, what is now known as NSI has become synonymous with ensuring that International, European and British standards, within the fields of Fire, Security and Facilities management are met.   Today, the NSI is one of the UK’s leading UKAS approved certification bodies with over 1,600 businesses certified.

Working intimately with the NSI management team, led by CEO, Jeff Little OBE, TDG will provide strategic marketing and business consultation.  This will include brand transformation and identity development, marketing communications and PR campaigns targeting existing and potential security and fire trade customers seeking certification, as well as developing recognition to the security and fire providers’ customers.

Jeff Little, OBE, CEO of NSI commented

“We are going through the process of reviewing and revitalising the way we market ourselves to all of our target audiences.  TDG are supporting and advising us on how to take this forward in the first instance as we move into a new and changing era for our approved companies and the security and fire industry as a whole.”

The UK security sector supports 335,000 jobs with 18,000 companies including many SME’s.  The global security market is worth around £20bn and this is set to grow to £120bn in the next 10 years. The UK is one of the leading countries within the security sector. *   The UK fire protection market was valued at £3 billion in 2009 and grew 4 per cent each year since 2001.**

Andrew Golding, Director of TDG said:

“NSI are a vital element in the security and fire sectors and has the market leading reputation for integrity and impartiality however, the organisation can and does offer so much more.  They are strategically well placed to maintain their reputation as the most respected security certification body in the UK but also to become a global player with a deeper offering, creating greater benefits to the industry and, to those seeking security solutions in this ever volatile world.

“The challenge that NSI face, like many organisations, is securing their own place in the world and adding value at every step.  Our team’s challenge is to create a greater corporate platform for new offerings whilst growing awareness of NSI’s brand and proposition with end customers.  We will be collaborating to achieve greater recognition of the work that NSI does to ensure that the security industry achieves increased value from its role, whilst improving standards.

“The management team we are working with are experienced and extremely positive about the new direction and what we have achieved together so far and what we are developing for the future, will make a real difference to what is a truly amazing organisation.”

* British Industries Report / ** FIA figures 2009

Leading integrated marketing agency TDG has been appointed to provide full marketing support to The Spoon Council, the association that promotes spoon awareness and appreciation in the UK and internationally.

TDG have won the business, a three figure account (plus a set of 6 spoons for their office), with their “No Spoon No Joy” campaign which incorporates rebranding the association, developing a new website and creating a full suite of communications including digital, PR and an outdoor advertising campaign.

Robert H Oran, Executive Board Member of The Spoon Council commented on the appointment:

“We invited the elite of the marketing industry to pitch for the business and were inundated with interest.  Having looked at the pile of pitch documents, we didn’t actually read them just looked at the pile, we decided to appoint TDG because they were the first pitch document that came out when we shut our eyes and pulled one out of the pile.  So it made sense we worked them after that spooky start.

“When we met with the team at TDG they were by far the most impressive when they went on about strategy and marketing and all that stuff so we gave them the job plus, I quite fancy a couple of the fillies there so I’m hoping I’ll be lucky there!”

Andrew Golding, Director, TDG Integrated said:

“Winning the opportunity to work on the Spoon Council business is a lifelong ambition for me personally but is also great for TDG as we have been given very much a free hand in carrying out the marketing strategy.

“The whole agency will be working on the account which is also great because we are all big spoon fans, and small spoon fans too, in fact one of the team is married to someone whose head is shaped just like a spoon, although we don’t talk about that much.

“Anyway we look forward to working on this successful global campaign as we position the humble spoon as the must have item in our lives.”

TDG will begin work immediately for The Spoon Council with the campaign due to launch in May, traditionally the month that spoons are most used due to the number of yogurts eaten as many people try to slim down for their beach holiday.

We have shared our initial brainstorming sessions on Facebook.

Jonathan James has joined TDG as Digital Director.   He joins from agency WFCA at a time when TDG plans to  ramp up its contemporary communications and digital propositions following a period of sustained growth.

As more integrated agencies struggle to fully incorporate digital communications into the strategic planning phase and campaign mix, clients face a challenge of dissecting campaign and communication responsibilities more and more.

Jonathan commented on the appointment:

“Many agencies view digital as a ‘bolt-on’ element, its hard to find an agency where digital communications is a core engagement strategy and medium, supported by a forward thinking management team.”

Jonathan started his career at the age of 17 in the early days of the internet when he set up the UK’s first online digital music magazine. In 1998 he founded and ran his own digital agency, Channel Media Group and worked on some of the first paid search, affiliate and targeted advertising campaigns in the UK across a variety of clients in the financial, government and retail sectors.

Jonathan has developed digital strategies and campaigns for clients spanning the financial, FMCG and retail sectors and included BUPA, Yazoo, Pilgrims Choice, Bathstore, Budgens and Londis Retail to name a few.

Jonathan continued:

“Digital is now at the heart of many businesses marketing strategies, and with developments such as mobile and location based technology and social media, this now allows brands to not only communicate to their audience when, how and where they want, but also to engage at a much deeper level.

“Digital sits side by side with all communications channels and I am looking forward to bringing my experience and insight in delivering successful strategies and campaigns for TDG’s wealth of clients.”

Andrew Golding, Director, TDG said:

“Despite the recession TDG has continued to go from strength to strength over the past two years and we are building a team that will allow us to offer the most relevant and contemporary solutions and expertise in all aspects of creative communications. It is our strong belief that integration is not merely about channel mix but about planning with creative innovation, technology and customer interaction firmly at the core, to drive marketing investment that provides stronger performance.

‘JJ’s arrival means that we are able to provide an even stronger strategic solution built around making clients and their audiences realize their uniqueness and place in the world”.

TDG has appointed Simon Deutsch as Head of Brand with responsibility for strategic brand consultancy across the agency’s clients.

Simon worked with TDG as a brand consultant for over six years prior to joining the business.  For over 15 years Simon has worked with some of the UK’s biggest businesses developing their strategic brand directions.

Throughout his career Simon has worked with UK top branding agencies on a wide range of national and international blue chip clients, leading creative teams, and inspiring client success.  Past clients have included Age UK, Travelodge, RBS and KIA.

Andrew Golding, Strategic Director, TDG commented on the appointment:

“We have had the good fortune of working with Simon for a number of years and we are very pleased that he has joined our growing team.  His branding expertise and experience is second to none and having Simon on board enhances our client offering enormously.”

Simon commented:

“Working with TDG’s breadth of clients is hugely exciting for me.  It’s a great opportunity to apply my branding expertise and build on the companies growing pool of talent, as such enabling to shine its light and add real value to clients.”

TDG, has appointed Creative Director Wayne Pashley to the team.

Wayne brings a wealth of experience gained from over 20 years in the industry working as Senior Creative and Creative Director for agencies including J. Walter Thompson and most recently WFCA Integrated.

Wayne has extensive experience across a wide range of sectors including Financial, Healthcare, Travel & Leisure, FMCG and Retail. Notable achievements include campaigns for brands including AXA Insurance, Boots the Chemist, The Daily Telegraph, Kellogg’s and Bathstore, winning awards along the way for Yazoo, KitKat, Persil and Oxo among others. In addition his career to date has included creating and producing over 250 TV commercials and countless radio ads and print campaigns for some of the biggest household names in the country.

Wayne’s appointment further strengthens TDG’s creative resource and will support the agency in the delivery of creative excellence across all the communication channels within which it operates. For a showcase of some of Wayne’s extensive portfolio Click Here.

Andrew Golding, Strategic Director, TDG Integrated commented:
“We continue to invest in our own brand and proposition as a fully integrated and digital agency that aims to create a deeper connection with our clients audiences in a new communications era. Wayne’s experience brings an important range of complementary skills to support the significant growth plans we have for the agency over the next two years.”

TDG Integrated was established in 1989 and is a full service marketing agency offering brand strategy, creative design, advertising, digital, PR and events. The agency has an extensive experience and expertise across both the B2B and B2C sectors and across all mediums working with brands including Toshiba, Bayer Plc., Man Group, Unipart, Doosan Babcock and A&P Group.

TDG Integrated has completed its strategic branding project for marine engineering business A&P Group. The company has now unveiled a new corporate ID and brand styling in line with its vision for the future to become a leading international marine engineering organisation. A&P has embarked on a strategic marketing drive to promote its engineering and fabrication services to new industry markets particularly the oil and gas and renewable energy sectors.

The new look, alongside the business and marketing strategy, demonstrates that A&P Group’s engineering capabilities and services are extensive and reach beyond the shipping industry, where the company has earned itself the position as one of the UK’s foremost ship repair and conversion businesses.

A&P Group’s new brand style has also been created to reflect the company’s determination to maximise the benefit of consolidation of its three UK yards in Falmouth, Tyne and Teesside into a cohesive operational unit and, its changing market proposition.

The brand strategy and design was undertaken by TDG Integrated who have previously worked with shipping and marine clients.

Andrew Golding, Strategy Director at TDG Integrated commented: “A&P is a unique and strong business with serious engineering facilities here in the UK. It was clear this business needed to reflect its growing scale and capabilities to create a wider market appeal and presence. A&P Group have a dedication and passion to deliver engineering projects with the highest level of expertise and integrity and the brand styling now portrays that business force.”

A&P Group has moved from its insignia of over three decades and created a new bold logo and two sub brands of A&P Marine and A&P Energy, alongside a company tag line “Engineering Strength”.

Chris Bell, Group Managing Director at A&P Group explained:
“Over recent years our proposition has changed from our established offering of ship repair and conversion to working on projects unrelated to the shipping sector. Our customers are now international Oil and Gas companies, and more recently renewable energy organisations.

“Across these sectors we are working on innovative and highly complex projects and we needed to communicate that we have these capabilities. This required a new strategy for the company and brand to demonstrate our vast expertise and our depth of knowledge in marine engineering”.

For further press information contact Dee Byrne at TDG Integrated on 01293 452 866 or email d.byrne@tdgintegrated.com

P J Hayman, a leading UK travel insurance specialist, has appointed TDG to develop the brand proposition for the company’s Free Spirit product which is designed for individuals with pre-existing medical conditions who currently encounter difficulties in purchasing travel insurance.

TDG will work with PJ Hayman to define the proposition and brand clarity and vision for the Free Spirit product. Upon completion of the brand strategy task TDG will undertake all of the brand marketing.

Bronwen Buckland, Account Director, TDG commented – “With an increasingly fragmented and competitive travel insurance market, squeezed margins and aggregators entering the market, PJ Hayman was keen to push their Free Spirit brand.  They came to TDG knowing they wanted to develop a Free Spirit brand but not sure where to start.  Our role is to define and develop the brand and roll that out to the market.”

TDG will work with PJ Hayman to relaunch Free Spirit in the autumn this year.