Simon worked with TDG as a brand consultant for over six years prior to joining the business.  For over 15 years Simon has worked with some of the UK’s biggest businesses developing their strategic brand directions.

Throughout his career Simon has worked with UK top branding agencies on a wide range of national and international blue chip clients, leading creative teams, and inspiring client success.  Past clients have included Age UK, Travelodge, RBS and KIA.

Andrew Golding, Strategic Director, TDG commented on the appointment:

“We have had the good fortune of working with Simon for a number of years and we are very pleased that he has joined our growing team.  His branding expertise and experience is second to none and having Simon on board enhances our client offering enormously.”

Simon commented:

“Working with TDG’s breadth of clients is hugely exciting for me.  It’s a great opportunity to apply my branding expertise and build on the companies growing pool of talent, as such enabling to shine its light and add real value to clients.”

Wayne brings a wealth of experience gained from over 20 years in the industry working as Senior Creative and Creative Director for agencies including J. Walter Thompson and most recently WFCA Integrated.

Wayne has extensive experience across a wide range of sectors including Financial, Healthcare, Travel & Leisure, FMCG and Retail. Notable achievements include campaigns for brands including AXA Insurance, Boots the Chemist, The Daily Telegraph, Kellogg’s and Bathstore, winning awards along the way for Yazoo, KitKat, Persil and Oxo among others. In addition his career to date has included creating and producing over 250 TV commercials and countless radio ads and print campaigns for some of the biggest household names in the country.

Wayne’s appointment further strengthens TDG’s creative resource and will support the agency in the delivery of creative excellence across all the communication channels within which it operates. For a showcase of some of Wayne’s extensive portfolio Click Here.

Andrew Golding, Strategic Director, TDG Integrated commented:
“We continue to invest in our own brand and proposition as a fully integrated and digital agency that aims to create a deeper connection with our clients audiences in a new communications era. Wayne’s experience brings an important range of complementary skills to support the significant growth plans we have for the agency over the next two years.”

TDG Integrated was established in 1989 and is a full service marketing agency offering brand strategy, creative design, advertising, digital, PR and events. The agency has an extensive experience and expertise across both the B2B and B2C sectors and across all mediums working with brands including Toshiba, Bayer Plc., Man Group, Unipart, Doosan Babcock and A&P Group.

The new look, alongside the business and marketing strategy, demonstrates that A&P Group’s engineering capabilities and services are extensive and reach beyond the shipping industry, where the company has earned itself the position as one of the UK’s foremost ship repair and conversion businesses.

A&P Group’s new brand style has also been created to reflect the company’s determination to maximise the benefit of consolidation of its three UK yards in Falmouth, Tyne and Teesside into a cohesive operational unit and, its changing market proposition.

The brand strategy and design was undertaken by TDG Integrated who have previously worked with shipping and marine clients.

Andrew Golding, Strategy Director at TDG Integrated commented: “A&P is a unique and strong business with serious engineering facilities here in the UK. It was clear this business needed to reflect its growing scale and capabilities to create a wider market appeal and presence. A&P Group have a dedication and passion to deliver engineering projects with the highest level of expertise and integrity and the brand styling now portrays that business force.”

A&P Group has moved from its insignia of over three decades and created a new bold logo and two sub brands of A&P Marine and A&P Energy, alongside a company tag line “Engineering Strength”.

Chris Bell, Group Managing Director at A&P Group explained:
“Over recent years our proposition has changed from our established offering of ship repair and conversion to working on projects unrelated to the shipping sector. Our customers are now international Oil and Gas companies, and more recently renewable energy organisations.

“Across these sectors we are working on innovative and highly complex projects and we needed to communicate that we have these capabilities. This required a new strategy for the company and brand to demonstrate our vast expertise and our depth of knowledge in marine engineering”.

For further press information contact Dee Byrne at TDG Integrated on 01293 452 866 or email d.byrne@tdgintegrated.com

TDG will work with PJ Hayman to define the proposition and brand clarity and vision for the Free Spirit product. Upon completion of the brand strategy task TDG will undertake all of the brand marketing.

Bronwen Buckland, Account Director, TDG commented – “With an increasingly fragmented and competitive travel insurance market, squeezed margins and aggregators entering the market, PJ Hayman was keen to push their Free Spirit brand.  They came to TDG knowing they wanted to develop a Free Spirit brand but not sure where to start.  Our role is to define and develop the brand and roll that out to the market.”

TDG will work with PJ Hayman to relaunch Free Spirit in the autumn this year.