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P J Hayman, a leading UK travel insurance specialist, has appointed TDG to develop the brand proposition for the company’s Free Spirit product which is designed for individuals with pre-existing medical conditions who currently encounter difficulties in purchasing travel insurance.

TDG will work with PJ Hayman to define the proposition and brand clarity and vision for the Free Spirit product. Upon completion of the brand strategy task TDG will undertake all of the brand marketing.

Bronwen Buckland, Account Director, TDG commented – “With an increasingly fragmented and competitive travel insurance market, squeezed margins and aggregators entering the market, PJ Hayman was keen to push their Free Spirit brand.  They came to TDG knowing they wanted to develop a Free Spirit brand but not sure where to start.  Our role is to define and develop the brand and roll that out to the market.”

TDG will work with PJ Hayman to relaunch Free Spirit in the autumn this year.